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Products·Social Media Agent

Social media agents to win on Instagram, TikTok, LinkedIn, YouTube, X, Facebook and Bluesky.

AI agents that write, schedule and post for you.
You just approve.

Book a scoping call (opens cal.com in a new tab)See how it works
AUTOPILAT · AGENT TASKS
Working for 0s
Read the Brand Identity

Aspen Studio reads warm and plain-spoken: short hooks, no exclamation marks.

Checked what’s trending

Slow knitwear close-ups are up 24% this week.

Wrote the captionused 3 tools
Sent for approval

Instagram, Thu 6:12 PM. Waiting on you.

Ask the agent to do anything…
aspen.studio
Working…Ready for review

Your social media collaborator

Book a scoping call (opens cal.com in a new tab)
IGTemplatesInstagramCaféLaunch
Adapted to Fernway’s brand

Creates posts that convert

Pick a template and the agent adapts it to your brand.

IGCaption#HashtagsHHook

Writes captions that feel right

A caption, hook and hashtags written for each platform you post to.

Best time to postInstagram
MTWTFSS8a12p3p6p9p
Thu 6:12 PMPicked for your audience

Picks the best time to post

Leave the time out and the agent picks it for your brand, audience and platform.

Review requestedOwner approval needed
Cold brew is back Thursday. Twelve hours, one jar, zero bitterness.
ApproveEdit
Waiting for approval

Sends posts for approval

An owner or admin approves a post before it goes out.

Slow mornings,
fast coffee.
Brand colors, fonts and voice applied
Brand kit
VoiceWarm, unhurried
✓ On brand

Keeps every post on brand

Images and captions follow your colors, fonts and voice.

From idea to a perfect post,
the agents get social media work done.

01

Research and plan

Give the agents one goal. They study trends, competitors and your audience, then turn what they find into hooks and angles for each platform.

Explore AI social media agents ›
TikTok and InstagramTrending formatsRead just now
3 brandsCompetitor postsRead 12s ago
Your accountsAudience activitySynced just now
Research briefGoalTrending formatsPour-over close-upsCounter reelsRecipe carouselsCompetitor anglesAudienceHooks to testHashtagsPosting windows
Cold brew launch / Research brief
Trending formats

Short pour-over videos grew 38% in your niche this month. Hands-only shots beat talking heads, and posts with a one-line recipe get saved twice as often.

Pour-over close-ups+38%
Behind-the-counter reels+21%
Recipe carousels+12%
Hooks to testYou’ve been making cold brew wrong.Twelve hours, one jar, zero bitterness.
02

Build your Brand Identity

Paste your website. The agents read it and save your voice, tone, colors, keywords and signature phrases, so every caption and image stays on brand.

Explore Brand Identity ›
fernway.coffee✓ Read
Fernway CoffeeBrand Identity
Active
Voice
WarmUnhurriedPreciseLightly funny
Brand colors
Typography
HeadingNewsreader ⌄BodyInter Tight ⌄
Signature phrases“Slow mornings, fast coffee.”“Roasted for the walk to work.”
Keywords
cold brewsingle originoat milksmall batch
Voice matchOn brand
0%
Tone99
Vocabulary97
Emoji style96
03

Create or upload

Let the agents write captions and hashtags, design images and carousels, or upload your own media and get a caption written for each post.

Explore Content Creation ›
Draft this week’s posts, starting with the cold brew launch
Autopilat 8:05 PM

Drafted 7 posts from the research brief: one reel, two carousels and four single images. Each caption is written for its channel and checked against your Brand Identity.

Post previewCarousel, 4 slides
Open
Post previewVideo, 0:24
Open
Post previewImage, 287 of 300 characters
Open
Ready for review: 7 draftsReview drafts
fernwayDraft

fernway Smoothie bowls just joined the menu: berries, kiwi, banana and house granola. #smoothiebowl #fernway

04

Schedule and publish

Say when in plain words, or let the agents pick the best time. Posts go out to Instagram, Facebook, YouTube, TikTok, LinkedIn, X and Bluesky from one calendar.

Explore Scheduling ›
This weekOct 6 to 12, 13 posts
DayWeekMonth
MON6in
9:00 AM 12-hour steep
TUE7IG
12:30 PM Counter tourTT
4:00 PM Latte art
WED8X
8:15 AM Teaser
THU9IG
8:30 AM CountdownIGTTX6:00 PM Launch
FRI10fb
8:00 AM Weekend hoursYT
10:00 AM How we brew
SAT11IG
11:00 AM Recipes
SUN12bs
3:00 PM Weekend menu
“Post the launch Thursday at 6 PM and space the rest through Sunday.”
Launch posts
IGInstagramQueued
TTTikTokQueued
bsBlueskyQueued
XXQueued
fbFacebook◷ Fri 8:00 AM
YTYouTube◷ Sat 10:00 AM
inLinkedIn◷ Mon 9:00 AM
0 published, 7 scheduled
05

Analyze and improve

The agents pull real views, watch time and engagement from each account, explain which posts drove growth, and tell you what to post next.

Explore Audience Attention ›
Last 30 daysAll channelsInstagramTikTok
Views0.0K+18%
Engagement rate0.0%+0.8 pts
New followers+0264 from reels
SEP 1SEP 8SEP 15SEP 22SEP 29
Autopilat
Your three Thursday reels brought in 264 of the 412 new followers. Pour-over close-ups held viewers longest, 11.2 seconds on average.
Plan two moreSee posts
Top posts
Pour-over close-upTikTok · +128 followers
Cold brew is backInstagram · +96 followers
Recipe carouselInstagram · 1,400 saves
Audience attention · New

See how much attention you win, against every rival.

An attention score for your brand, ranked against the competitors and topics you care about, updated every day.

Audience
InterestsAttention
Topics 5 ⌄Platforms 3 ⌄90D

Attention score

How much attention Fernway is getting.

Attention score
0.0%
Aug 20Aug 24Aug 28
Attention score rank
#2
BRANDATTENTION SCORE
1Kiln Coffee81.2%
2Fernway YOU72.4%
3Daybreak Roast58.9%
4Harbor & Bean44.1%
5Mosswood31.6%
6Copper Kettle24.8%

Attention rankings by topic

Fernway’s position against detected brands for each topic.

Cold brew#1Kiln#2You#3Daybreak#4Harbor
Home brewing#1You#2Kiln#3Mosswood#4Copper
Oat milk lattes#1Harbor#2Kiln#3You#4Daybreak